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Bruks-Siwertell
Bruks-Siwertell
There can be no substitute for experience, but amassing expert industry knowledge is no use if it cannot be passed on to new people; Rafael Escamilla, Sales Engineer Intern, reflects on what Bruks Siwertell can offer its newest hires.
“I work with stacker reclaimers, truck dumper systems and ‘The Belt ConveyorTM’,” says Rafael Escamilla, Sales Engineer Intern, Bruks Siwertell. “Bruks Siwertell has a lot of this kind of equipment installed throughout North America, particularly along the East Coast, which is a major hotspot for the North American timber trade. We are based in Alpharetta, Georgia, which is ideal for being close to this market.
“I meet with our various customers, which involves looking at their setup, discussing their operations and identifying the right solutions to accommodate their needs. Obviously, this is where my engineering background comes in, but being relatively new means there is still a lot to learn,” he notes.
“You would be surprised at the amount of overlap there is between engineering and sales. It is not just our own equipment I need to understand, but I also need to be able to look at how it fits into what customers already have – what can be changed, what cannot. That is why my work is as much about engineering as it is about new equipment.
“We are not a mass-market type organization, which means we have a lot more flexibility in terms of what we can do to accommodate the customer,” explains Mr Escamilla. “Most often, no two Bruks Siwertell systems are the same – even the ones we have for the same customer, like repeat orders, can be slightly different. This is thanks to research and development; engineering solutions are always moving forward, which keeps me on my toes too.”
“Part of my job is to bring on other members of the sales team. This sometimes means that I have to help them understand complex engineering and how this is integrated into our capabilities. As a result, I cannot afford to fall behind the latest developments, so I am always learning something new, even though I am very familiar with the systems. It is no exaggeration to say there is not a day that goes by where I do not learn something new, and I always try and pass that on to my colleagues.
“I love being an engineer, because there is nothing quite as exciting as understanding exactly how a system fits together; what makes it all tick. The more people understand this technology, the more likely it is that someone will have a suggestion that can improve it. This is why we have to keep passing knowledge on. One of the things I love the most about my job is seeing faces light up as systems start to make sense. It never gets boring.”
Interested in contacting Rafael?